India— Puffin revealed the cover, title and colour of the eighth book in Jeff Kinney’s blockbuster Diary of a Wimpy Kid series. Diary of a Wimpy Kid: Hard Luck, will be lime green, which follows the red, blue, green, yellow, purple, ice blue, and chocolate brown of the preceding seven #1 bestselling books. On sale 6.11.13, it will be the biggest book of the year! Today’s reveal is the culmination of a global month-long multimedia “Uncover the Colour and Much More” fan engagement campaign that yielded more than 800,000 shakes of Greg Heffley’s crystal ball. “Greg’s Heffley’s life outlook has always been a gamble,” says Jeff Kinney, creator of the Wimpy Kid series. “In this book we’ll see if luck has anything to do with how things turn out.” “Diary of a Wimpy Kid: Hard Luck is set to be another great milestone in this incredibly popular and long-lasting series which remains a permanent fixture at the top of the UK’s children’s book chart and bestseller lists worldwide.” In Hard Luck, Greg Heffley’s on a losing streak. His best friend, Rowley Jefferson, has abandoned him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg’s life destined to be just another hard-luck story? The Most Loved Series Diary of a Wimpy Kid is once again poised to be the biggest book series of the year, as book 8 hits stores on November 6, 2013. Jeff Kinney’s seventh Diary of a Wimpy Kid book, The Third Wheel, released in 2012, was Penguin’s fastest selling children’s book since records began, with one copy selling every 3.7 seconds and the series continues to dominate the bestseller lists worldwide. The books have been sold in more than 44 territories in 42 languages. Kinney’s work has been widely praised for its ability to turn reluctant readers on to books and Jeff Kinney was named one of Time magazine’s most influential people in the world. Three movies based on the book series have grossed more than $250 million internationally. Books in the series have won numerous awards voted on by students and teachers around the globe. In 2012, Diary of a Wimpy Kid was voted by UK kids to be ‘The Best Children’s Book of the Last Decade’, beating Harry Potter to the top spot. Books in the core series by Jeff Kinney include Diary of a Wimpy Kid (2008), Diary of a Wimpy Kid: Rodrick Rules (2009), Diary of a Wimpy Kid: The Last Straw (2009), Diary of a Wimpy Kid: Dog Days (2009), Diary of a Wimpy Kid: The Ugly Truth (2010), Diary of a Wimpy Kid: Cabin Fever (2011), Diary of a Wimpy Kid: The Third Wheel (2013). Jeff Kinney has also written and illustrated The Wimpy Kid Do-It-Yourself Book and The Wimpy Kid Movie Diary. The series is a fixture in the Nielsen Bookscan Charts, the USA Today, Wall Street Journal and Publishers Weekly bestseller lists. It has also remained consistently in the top spots on the New York Times lists since publication of the first book in the series in the US in 2007.
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